Projects don’t fail because of talent – they fail because of structure

Axel Joelsson Heurlin, CFO Cool Company

Why project execution in Sweden and Norway breaks down, and how to fix it

Large-scale projects across Sweden and Norway are accelerating, particularly within energy, industrial automation and data centers.

But from a financial and operational perspective, projects rarely fail because of lack of talent. They fail because the structure around that talent isn’t in place.

This is where a local Employer of Record (EOR) structure becomes critical.

It provides a way to scale project teams in Sweden and Norway, compliantly and without the need to establish a local entity.

In practice, three operational challenges typically drive delays and risk:

1. Time to get people operational on site

Even when the right individual is identified, employment setup, tax registration and compliance checks can delay project start.

2. Fragmentation through multiple suppliers

Working across several international partners reduces visibility and increases compliance complexity.

3. Workforce instability over time

Replacing individuals mid-project creates repeated onboarding and compliance processes, leading to ongoing disruption.

The challenge is not just access to people within the project – it is how those people are deployed, structured and managed.

This becomes particularly evident in cross-border project environments.

When companies bring in international talent to support projects in Sweden or Norway, the operational setup becomes significantly more complex.

This includes:

— Local employment regulations

— Payroll, taxes and statutory reporting

— Insurance and employer obligations

— Coordination across multiple suppliers and jurisdictions

On paper, these requirements are manageable.

In practice, this often results in delayed project timelines, unexpected costs and avoidable financial exposure.

Working with international recruitment partners

Many projects depend on recruitment agencies outside the Nordics to source the right expertise.

While this works well for identifying talent, it does not address local employment requirements.

To operate compliantly, a local legal employer must be in place.

This includes:

— Managing different tax scenarios for international candidates

— Ensuring correct employment setup from day one

— Handling mandatory insurances and reporting obligations

In Norway, there is an additional regulatory requirement: only licensed staffing companies are permitted to provide personnel.

This requirement is often overlooked – but without it, personnel cannot legally be provided in Norway.

One structure instead of many

For end clients, another common challenge is fragmentation.

Working with multiple international suppliers can result in:

— Several parallel contracts

— Varying compliance standards

— Increased administrative complexity

A local Employer of Record (EOR) structure simplifies this setup.

Instead of managing multiple entities and suppliers, companies can work with one local partner that employs all project personnel. This removes the need to manage foreign suppliers directly, reducing both compliance risk and financial complexity.

This also has financial implications. Working with a local provider can help reduce unnecessary tax exposure, including withholding tax on payments to foreign entities.

A more predictable and compliant way to operate

At Cool Company, we act as the Employer of Record (EOR) in Sweden and Norway.

We employ project teams locally and take full responsibility for:

— Employment contracts

— Payroll and salary payments

— Taxes and statutory reporting

— Insurance and employer obligations

This creates a clear and compliant structure around the project.

From a CFO perspective, having the right employment structure in place leads to:

— Lower compliance risk

— Better cost control

— Fewer administrative dependencies

— Increased predictability in project execution

Conclusion

Projects don’t fail because of talent.

They fail because the structure around that talent isn’t in place.

For companies operating in Sweden and Norway, getting this right from the start is essential.

//Axel Joelsson Heurlin, CFO, Cool Company

Projects don't fail because of talent – they fail because of structure.
In complex projects, the challenge isn't finding people – it's getting them operational, structured and compliant from day one.
That's where things often break down.
In this article, our CFO Axel Joelsson Heurlin shares what to look out for – and how to avoid it.