{"id":3512,"date":"2020-03-13T13:48:35","date_gmt":"2020-03-13T13:48:35","guid":{"rendered":"https:\/\/coolcompanydev.wpengine.com\/no\/?p=3512"},"modified":"2023-09-13T11:48:55","modified_gmt":"2023-09-13T11:48:55","slug":"slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier","status":"publish","type":"post","link":"https:\/\/coolcompany.com\/no\/cc-magazine\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\/","title":{"rendered":"Slik n\u00e5r du ut til riktig m\u00e5lgruppe i sosiale medier"},"content":{"rendered":"\n
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Slik n\u00e5r du ut til riktig m\u00e5lgruppe i sosiale medier<\/h1>\n\n\n\n

hvor b\u00f8r du poste? Hvis du vil n\u00e5 ut til riktig m\u00e5lgruppe, er det viktig \u00e5 stille seg disse sp\u00f8rsm\u00e5lene. Kommunikasjonsstrateg Helena Distner hos Content Innovation forteller hva som er avgj\u00f8rende for \u00e5 lykkes.<\/p>\n<\/div>\n\n\n\n

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1. Innskrenk m\u00e5lgruppen<\/h2>\n\n\n\n

En vanlig feil innenfor markedsf\u00f8ring er \u00e5 pr\u00f8ve \u00e5 n\u00e5 ut til for mange. Pr\u00f8v \u00e5 innskrenke m\u00e5lgruppen din og definere hvem du vil at personen p\u00e5 den andre siden av datamaskinen skal v\u00e6re. Er du bryllupsfotograf? De fleste som gifter seg, lever i heterofile forhold. Som regel er det kvinnen som st\u00e5r for planleggingen, og hun er 33 \u00e5r p\u00e5 den store dagen. S\u00e5 i stedet for \u00e5 forestille deg at m\u00e5lgruppen din er alle menn og kvinner som g\u00e5r i giftetanker, b\u00f8r du henvende deg til kvinner rundt 30 \u00e5r i fylket du jobber. <\/p>\n\n\n\n

Jo smalere m\u00e5lgruppe, desto bedre kan du nisje deg inn og bli relevant!<\/p>\n<\/div>\n\n\n\n

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2. Sats p\u00e5 de rette kanalene<\/h2>\n\n\n\n

I dag er sosiale medier blant de viktigste kanalene n\u00e5r du skal markedsf\u00f8re deg som frilanser. Men jobber du i riktig kanal? Har du en m\u00e5lgruppe som er opptatt av bilder og veldig interessert i innredning, er Pinterest kanskje det beste valget. Hvis du vil ha muligheten til \u00e5 rette annonser mot m\u00e5lgruppen din for en billig penge, er det nok Facebook du b\u00f8r velge. <\/p>\n\n\n\n

Og hvis jeg skal v\u00e6re \u00e6rlig \u2013 i Norge er ikke Twitter noen kanal \u00e5 satse p\u00e5. Pr\u00f8v deg frem og f\u00f8lg opp de kanalene som gir best respons.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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3. Tilpass innholdet etter m\u00e5lgruppen<\/h2>\n\n\n\n

Det spiller ingen rolle hvilken kanal du velger, hvis du ikke kommuniserer p\u00e5 en m\u00e5te som tiltrekker seg kundene du vil n\u00e5. Pr\u00f8v \u00e5 f\u00e5 en forst\u00e5else av hva som engasjerer m\u00e5lgruppen din, og snakk mer om det, enn om deg selv. Og hvis du har bestemt deg for \u00e5 bruke kontoen din for \u00e5 f\u00e5 flere oppdrag, b\u00f8r du v\u00e6re streng og redusere antallet bilder av skogsturer og barneselskaper. <\/p>\n\n\n\n

Kanskje m\u00e5lgruppen foretrekker raske oppdateringer om den bransjen du jobber i?<\/p>\n\n\n\n

4. Vedlikehold kanalene dine<\/h2>\n\n\n\n

Oppdater kanalene dine minst \u00e9n gang i uken. Legg til selskaper og personer som du kan tenke deg \u00e5 jobbe med, for \u00e5 \u00f8ke sannsynligheten for at de begynner \u00e5 f\u00f8lge deg.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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5. Henvend deg til dem du vil treffe<\/h2>\n\n\n\n

Fremfor alt Facebook har et kostnadseffektivt annonseverkt\u00f8y der du enkelt kan rette innleggene dine mot \u00f8nsket m\u00e5lgruppe. Her kan du velge alder, kj\u00f8nn, sted, interesser og mye mer hos m\u00e5lgruppen for budskapet ditt. Ogs\u00e5 her gjelder regelen om at jo smalere m\u00e5lgruppe, desto bedre resultat. Smalere m\u00e5lgrupper tillater dessuten et lavere annonsebudsjett. <\/p>\n<\/div>\n\n\n\n

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6. Bygg nettverk i grupper<\/h2>\n\n\n\n

P\u00e5 Facebook og LinkedIn er det mange grupper som diskuterer emner og bransjer. <\/p>\n\n\n\n

Eksempel:<\/strong> Hvis du er skribent og \u00f8nsker flere oppdrag fra innholdsbyr\u00e5er, kan «Store og sm\u00e5 diskusjoner om content marketing» v\u00e6re gruppen for deg. <\/p>\n\n\n\n

S\u00e5 er det bare \u00e5 starte nettverksbyggingen!<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Vil du vite mer?<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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les mer Om egenansettelse<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"singular.php","format":"standard","meta":{"footnotes":""},"categories":[1326],"tags":[52],"class_list":["post-3512","post","type-post","status-publish","format-standard","hentry","category-cc-magazine","tag-light"],"yoast_head":"\nSlik n\u00e5r du ut til riktig m\u00e5lgruppe i sosiale medier - Cool Company Norge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coolcompany.com\/no\/cc-magazine\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slik n\u00e5r du ut til riktig m\u00e5lgruppe i sosiale medier\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coolcompany.com\/no\/cc-magazine\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\/\" \/>\n<meta property=\"og:site_name\" content=\"Cool Company Norge\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-13T13:48:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T11:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coolcompany.com\/no\/wp-content\/uploads\/sites\/4\/2020\/03\/SQ-MA68957-1024x1024.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/#\\\/schema\\\/person\\\/5f561757ba0b05454506f133cf439c63\"},\"headline\":\"Slik n\u00e5r du ut til riktig m\u00e5lgruppe i sosiale medier\",\"datePublished\":\"2020-03-13T13:48:35+00:00\",\"dateModified\":\"2023-09-13T11:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/\"},\"wordCount\":526,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/03\\\/SQ-MA68957-1024x1024.jpg\",\"keywords\":[\"light\"],\"articleSection\":[\"cc-magazine\"],\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/\",\"url\":\"https:\\\/\\\/coolcompany.com\\\/no\\\/cc-magazine\\\/slik-nar-du-ut-til-riktig-malgruppe-i-sosiale-medier\\\/\",\"name\":\"Slik n\u00e5r du ut til riktig m\u00e5lgruppe i sosiale medier - 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